Club Penguin Celebrity Party Study Results!

Several days ago I received an email from a company with information about a study Club Penguin had recently conducted. It is based on their “Lyric DJ” game, an outdoor game you can find on Club Penguin’s Community Section by clicking here. Anyway, to confirm its authenticity I decided to forward the email to Club Penguin asking if they did indeed conduct it. I got a reply…. and they said no. It seemed kind of strange to me. However, earlier today I got a second email from Club Penguin saying there was a mix up and they DID conduct this study via another company, Shinyred. A total of 1003 children between the ages of 8 – 12 years old were surveyed in July 2011.

The study was this: If you could invite a celebrity to a party, who would you invite? Here’s some notable points from the results:

• Bart Simpson (47%), Harry Potter (46%) and JLS (30%) topped the guest list as their most wanted.
• Cheryl Cole, Miley Cyrus and avant-garde pop star Lady Gaga made the cut for the girls.

Other unlikely choices from the boys and girls were as follows:

• Over half (56%) of boys chose the mischievous, animated Bart Simpson as their favourite celebrity guest ahead of sporting role models David Beckham (35%) and Lewis Hamilton (25%)
• Despite the enchantment of the Royal Wedding, today’s young girls would rather have the magic of a wizard themed party (14%)
• And almost half (44%) of girls opted for studious Harry Potter as their number one guest over heart throbs Robert Pattison (9%) and Prince William (17%)!

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Here is the full press release:

Football, JLS, wizards and ice-cream!

Club Penguin reveals top kids’ party must haves

“Eat my shorts”, “Experlliamus” and “Beat Again” might seem an odd choice of dinner conversation, but when you hear that Bart Simpson (47%), Harry Potter (46%) and the pop band JLS (30%) topped the list of kid’s ideal party guests it makes a bit more sense!

To celebrate the launch of the NEW Lyric DJ game, Club Penguin – the snow-capped virtual world that plays host to millions of children throwing their own themed igloo parties commissioned research to find out what 8-12 year olds would want to make their dream party. When posed with the classic question: Which celebrities would you invite?  Bart, Harry and JLS topped the guest list as their most wanted.

Surprisingly, Princess Kate (17%) who captured the heart of the nation just a few months ago didn’t even make the top ten. Only Cheryl Cole, Miley Cyrus and avant-garde pop star Lady Gaga made the cut for the girls.

But there were more unlikely choices from the boys and girls…

• Over half (56%) of boys chose the mischievous, animated Bart Simpson as their favourite celebrity guest ahead of sporting role models David Beckham (35%) and Lewis Hamilton (25%)
• Despite the enchantment of the Royal Wedding, today’s young girls would rather have the magic of a wizard themed party (14%)
• And almost half (44%) of girls opted for studious Harry Potter as their number one guest over heart throbs Robert Pattison (9%) and Prince William (17%)!

Everyone knows you can’t have a party without music and JLS were a clear favourite, with the British band ranking not only as the third most wanted guests, but also topping the chart of most popular bands to play, ahead of the likes of Black Eyed Peas (29%), Katy Perry (28%) and Rihanna (25%).

It’s no different on theislandofClub Penguin, for a great party music is a must and that’s why Club Penguin has Lyric DJ – a fun game that lets kids enjoy party music with their friends whilst competing to be Top of the Pops. All they need is a group of friends and their favourite music and by mixing lines from their top tracks they can rock the stage and compete to be top of the igloo charts.

Club Penguin, one of the largest virtual worlds, is enjoyed by millions of kids across theUKand is valued by parents for its commitment to safety.  Kids can create their own penguin, by logging on to ClubPenguin.com, to navigate the colourful online world playing games, going undercover on spy missions or walking their pet Puffles.  Penguins can shop for new outfits on The Plaza with the coins they’ve earned, mix dance music in the Night Club to play for their friends invited to party in their igloo. For party game, recipe and activity ideas visit www.clubpenguin.com

-ENDS-

For further information or imagery please contact:

E-mail: Juliette.alexander@shinyred.co.uk

Notes to Editors

About Club Penguin

Club Penguin (www.clubpenguin.com), a product of Disney Online, is one of the largest and fastest growing virtual worlds for kids. It’s an online playground where children interact, play games and let their imaginations rocket. From new games to themed parties and special events, there is always something exciting happening in-world.

Club Penguin is also well valued by parents for its proven commitment to safety as it works to maintain a fun and safe online entertainment experience by using filtering technology and live moderators. The virtual world of Club Penguin, contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. In Europe, the Middle East and Africa, Club Penguin is headquartered in Brighton,United Kingdom, and can be played in English, Portuguese, French and Spanish.