Club Penguin Teaming Up With Innocent for Fruit Party 2012

Good news everyone, we’re getting a third advertising promotion Club Penguin! They’re probably doing it in the Summer since more penguins play then… :/

Innocent is teaming up with Disney for a new marketing campaign to make children “excited” about fruit.

Innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit.

Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.

Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected.

Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life – through the fun fruit costumes, online party and smoothie game.”

Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.

Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: “Reflecting the shared values of innocent and Club Penguin, we’re looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles.”

As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies. [The Drum]

Hey Club Penguin….let’s not! I guess it’s a good thing Cartoon Network has the rights to The Annoying Orange, or else we’d probably see him on Club Penguin if Disney owned him.

74 thoughts on “Club Penguin Teaming Up With Innocent for Fruit Party 2012

  1. You’ve got to be kidding me… Do they really think kids with “drink” healthy because of some stupid party?! CP REALLY needs to stop with this advertising junk and get back with the original parties! The only reason I’ll buy those smoothies is for the codes.. I mean let’s all be honest! CP is going to lose A LOT of users this year.. The only think that would keep me playing this year would be CJS in November, unless they decide to throw a book party or something else.. Ugh where did the old cp go?

  2. It seems cool, i would like to have a pineapple igloo, but if you know where to buy the smoothies in the US, tell me please! I can’t figure out where to buy them.

    • Noooooooooooooooooooooooo!
      No no no no no!
      cp is starting to suck because its advertising!
      the super hero party was bad enough!

      (even though a fruit igloo might be kinda cool lol)

  3. club penguin is over. but i guess the strawberry costume is ok. It’ll take me a TON of whining to get my mom to buy me some toddler’s tutti frutti smoothies though…

    • totally! i think adding shake itup RUINED the music jam! they could of just made the party starts now video with candene and i would be just as happy. and now rockhoppers adertising smothies?!?!( lol wonder how there gonna explain all the cream soda) but seriously i think cp should stop advertising and make stuff like server jumping, artic white, and card jitsu snow

    • I thought it was they wouldn’t advertise on their site (like have links to other sites) because as Billybob put it “Kids can show up at an online dating site in a click of a button”.

  4. AMAZING! Again more stuff for UK Players, please Club Penguin we also want things in USA! CP stop being selfish and bring cool stuff to USA. UK players have everything >.< and they never make giveaways of the magazines, they only come and take our prizes from USA.

    • You kidding me? USA isn’t much left out either… all the Club Penguin games, plushies, books, and other franchises were first brought out in USA WEEKS before others.

    • You have EVERYTHING, puffle plushes, mix’n’match jumbo puffles 1 year special memberships 3 month special memberships, all I’ve ever bought is 2 cc’s with the magazines.
      Stop being SO jealous..
      LOL, I feel sorry for the people who CANT even buy £2 puffle key chain.

  5. My favorite party of the summer is now the Marvel Superhero Takeover (It’s not a force favorite, I actually liked that party). That’s 1 favorite to 2 annoying and horrible parties.

    I’d still love to see what happens with the Penguin Games (if they bring that back).

    • Unlock items online with the smoothies is good I guess, it can only doClub Penguin more good and promotion. A smoothie game seems nice, it’s been a while since last party and we could make use of a new game… but a Fruit party? That’s pretty random and pointless, curious what they’re up to though :S I’m guessing this might be a mini-party much like the Fashion Show of last February.

    • Don’t play then, so…
      I’m Billybob, and it’s just me, RSNAIL, and HAPPY77.
      We’ve got limited resources and little money, BANG Disney offers us $350,000,000 to buy Club Penguin, increasing money, resources… So I’m stupid enough not to except that offer?
      It’s business man.

  6. I like the Strawberry, but it would take a lot more than that to get any kid excited about fruit.

    Yesss I HATE the Annoying Orange with a passion.


    Worst idea ever. At least you can have a tad of fun being Iron Man or Hulk… or even dancing with CeCe. BUT, being a fricking fruit?!? It’s barely a living thing!!!!!!!!!!!!!

  8. Wait hold it…22nd of August a Fruit Party?! What about the Fair in September? Are they slashing that, or is Rockhopper going to stay for THAT LONG.

  9. I am going to sue Rockhopper for this and actually go from Ireland to CP in Canada, tell them to get a boat to CP and go there, tell RH to stop or I will set activated bombs on their HQ! MWA HA HA!

    • It’s not a Shake It Up party… Club Penguin has been having the Music Jam for years now… I think CP included Shake It UP to attract more new users. It’s not 100% promotion party, unlike what this one seems like.

  10. NO NO NO!!! I’m VERY upset! Three reasons:

    1. MORE advertising?!

    2. I, and EVERYONE else, want those items, but HOW THE HECK are we gettin ’em if most of us live in places where Innocent Smoothies are NOT sold?! They should team up with Coca-Cola, they sell those things all over the world!

    3. I HATE that Club Penguin is aiming its game at little kids. Educational stuff. You know what I mean?

    GUILTY smoothies.

    • They sell innocent smoothies is my country ( Belguim ) but im not sure if they do the promotion to in europe or a part of europe :P if i see a cp promotion in belguim at the innocent smoothies then i will post it on a comment on this awesome blog :)
      BTW : trainman, u remember that free 1 week membership at that german website ? i got 30 codes of it :D ( don’t tell annyone please ^_^ )

  11. To be honest with you, this isn’t Disney’s doing. Read: Teamed up with innocent, not disney. I like the Marvel Party, and I’ll probably like the Shake it Up one too, but a fruit party? I expected something like the CP Olympics, but a fruit party? I guess they ran outta ideas! Who has joy waddling around in a Strawberry?


  12. Innocent Smoothies are delicious, and I love them to bits, but it’s Club Penguin I feel more disappointed in. 3rd party advertising, why, I will quit CP soon, just watch me, as it was the only place I felt safe in online, but, their reputation is falling, but I will still enjoy it. Check out my site for a follow up response from innocent.

  13. To Trainman please respond- Yep, I think Club Penguin is advertise too much now. I mean, the new music jam…. ugh….. Im switching to Toontown I guess.

  14. I heard Rockhopper visists the island 2 or 3 months each time but if he comes in August, then will he come in September? Or will the Fair be in the very first days? Or Rockhopper will stay that long? Or we won’t have a Fair THIS YEAR! I heard there would be a Dimension Expedition in September, but I guess there’s more possibility, but I bet they will just advertise the dimension expedition to advertise the movie of Phineas and Ferb across the 2nd Dimension… I bet in October they will advertise during the Halloween Party, the show, My Babysitter a Vampire, in November, I bet they will advertise the Kickin’ It show, In December, I bet they will advertise the movie of Good Luck Charlie Christmas Special from last year, I hope its an event because I really want the Penguin Games this August! Or Card Jitsu Shadow, or the blackout, or at least the adventure party, and I wish I would unlock those stuff, guess the Water Party returning this August but advertising the Fish Hooks theme was cancelled, at least they won’t advertise Fish Hook in August, but I am also kinda disappointed CP is aiming more to yet little, little kids, in 2010 at least it was kinda for little kids, although the Super Hero Party wasn’t educational… I hope Club Penguin surprises us with something awesome later this year, or in 2013, and why UK should have glory of the codes? Why can’t they bring it, not only on my country… In other countries also, lets be fair! I hope they will bring more stuff in other countries later this year or 2013…

  15. The only reason I might buy them is so I can get a pineapple Igloo and act like spongebob :P Where will they sell the special smoothies anyways? I’ve never heard of that company in my entire life :P

  16. Also people, if you don’t like all of this “partnering” and “advertising”, and basically sucking the “originality out of CP, then please sign here

    P.S.- Please note you dont have to put your REAL name. You could just put your penguin name as 2 words or something :P Also your name is the only thing you have to put in :)

  17. Hi everyone!In club penguin my name is spider551 no capitals or spaces.Add me on club penguin and like my igloo if you are my freind

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